Everbody Knows

In conjunction with the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in a program that includes original pieces of online content, a basketball tournament, and a Manhattan block party takeover.

The Five Borough ambassadors include rapper, songwriter and producer Theophillus London from Brooklyn; up and coming rapper Miss Banks from Harlem; Rapper and Young Money record artist Corey Gunz from the Bronx; Format, a BMX lifestyle store and crew led by Nigel Sylvester, from Queens; and from Staten Island— host of the longest running show on WSIA in New York, Emilio Sparks. Each ambassador will document his or her memories of growing up in each borough in unique pieces of content.

Directed by BBGun.