Hip Hop @ it's Best! Branding the Throne

At first thought, Madison Avenue and Brooklyn’s Marcy Houses couldn’t seem more disparate. One remains, despite a pilgrimage of trendy agencies to the mecca of downtown Manhattan, a bastion of corporate power and a haven for advertising masterminds while the other embodies a lot of what is wrong with New York City, from drug-pushing to the horrendous education system. The two locales do, however, have one powerful force in common: Jay-Z.